Jun 17, 2017

On Booking Travel

"People have different heuristics, in behavioural economics language. Some people will want to get there as fast as possible, some people will want it as comfortable as possible. Because people have these different heuristics, I always think allowing someone else to book your travel is a terrible mistake because they may have totally different heuristics to you."

 - Rory Sutherland, vice chairman, Ogilvy & Mather Group