Mar 6, 2018

Time Affluence

“[O]ur mind doesn't cause us to seek out the kinds of things that really would make us happy—things like social connection or taking time to experience gratitude. Even something as simple as what's called time affluence, which is just simply feeling like you have time to do stuff.

“We often think of wealth affluence and think that will make us happy. And sometimes we sacrifice our time to become wealthier but the data suggests [you should] stop. You're better off keeping time and foregoing financial wealth.”

- Yale professor Laurie Santos, “How to Prime Your Brain to be Happy,” GQ magazine

Mar 4, 2018

The Archive of Human Exploits

Welcome to my "Archive of Human Exploits." I have always been fascinated with the 'dark arts' of psychology and defense against those dark arts. That interest intensified around the time I joined the infomercial industry, where practitioners are accused of employing hypnotic powers of persuasion. As infomercial producer John Miller once put it to me: "They claim we have Svengali-like powers." Rather than finding that idea disturbing, I found it fascinating.

The thinkers who have the most to do with my fascination are the Old Masters of advertising (Claude Hopkins, Albert Lasker, David Ogilvy, Rosser ReevesJohn Caples, Joseph Sugarman), Dr. Robert Cialdini, Nobel Laureates Daniel Kahneman and Richard Thaler, and cartoonist turned political commentator Scott Adams.

This archive will be my way of keeping track of what I have learned and what I continue to learn. Check back often for new exploits and articles.

EXPLOITS (click to read)

Mar 1, 2018

My Must-Do List

I may have many things on my to-do list, but I only ever have 10 things on my must-do list. This is the secret to my success, health and happiness.

Those 10 things are:

Read - Write - Think

Walk - Talk - Listen

Eat - Drink - Laugh


Feb 27, 2018

If Stupid Works ...

“[E]very single person I know who has chronically failed in business shares ... [a] mental block, the failure to realize that if something stupid works (and makes money), it cannot be stupid.”

- NN Taleb, Skin in the Game

Feb 24, 2018

How to Know When You're Rich

"You are rich if and only if money you refuse tastes better than money you accept."

- NN Taleb, The Bed of Procrustes