"This is so simple, it’s amazing and it’s genius once you understand it. Simply ask yourself: 'Who’s got my money?' People get into business and make a business plan and never ask this simple question.
"Make a list of who has your money, the money you want, and figure out what you can exchange with them. Whether you have a service, a product or an idea, the question to ask yourself is always: 'Who’s got my money?'
"You don’t need to make money, you need to connect with those who’ve already collected money, who have money, and exchange what you have (skills and knowledge) with what they have (money)."
- Grant Cardone, The Millionaire Booklet