“A/B enthusiasts...have a derisive term to describe a decision-making system that fails to put data at its heart: HiPPO — 'highest-paid person's opinion' ...
“Tech circles are rife with stories of the clueless boss who almost killed a project because of a 'mere opinion.'”
Source: “The A/B Test: Inside the Technology That's Changing the Rules of Business,” Wired, 4/25/2012
